When we started Not Magic, the goal was simple: make good SEO for small businesses affordable, transparent and free of agency nonsense.
Today we’re taking that a big step further. We’ve cut our prices, significantly, and we’re delivering more work every week than we did before.
The new pricing
Local Tier: now $115 per week (previously $250)
That’s about $16 a day. Built for one local market.
1 SEO-optimised article per week
1 backlink per week
Weekly onsite technical optimisation
Google Business Profile optimisation
Citation management
Growth Tier: now $250 per week (previously $379)
That’s about $36 a day. More territory, more momentum.
2 SEO-optimised articles per week
2 backlinks per week
Weekly onsite technical optimisation
Google Business Profile optimisation
Citation management
AI discovery and visibility engineering
Same deal as always: no setup fees, no lock-in contracts and no surprise invoices.
How much are you saving?
Local Tier: $135 less per week. That’s over $7,000 saved across a year.
Growth Tier: $129 less per week. That’s around $6,700 saved across a year.
And you’re not getting less for it. Both tiers now include weekly content and weekly backlinks, so the work your business gets every week has gone up while the price has come down.
Why we cut our prices
We’ve spent the past few months rebuilding how Not Magic works behind the scenes. By building automation and AI into almost every part of our process, we’ve made our delivery dramatically more efficient.
Tasks that used to take hours, like researching keywords, auditing websites, drafting content, structuring data and preparing reports, now take a fraction of the time. Our team still reviews the work and steps in where human judgement matters, but the repetitive heavy lifting is now handled by systems that run every week, without fail.
We could have kept our prices where they were and pocketed the difference. Plenty of agencies would. But that’s not why we started Not Magic.
Lower costs for us should mean lower costs for you. So we’re passing the savings straight on to our clients.
Why this matters for small businesses
For most small businesses, the biggest barrier to SEO has never been understanding that it matters. It’s been cost. Traditional agencies often charge thousands of dollars a month, lock you into long contracts and leave you wondering what you’re actually paying for.
At $115 a week, consistent, professional SEO is now within reach of almost any local business. That’s less than many businesses spend on a single day of Google Ads, and unlike ads, the visibility you build keeps working for you.
If you’ve ever thought SEO was something you’d get to “when the budget allows”, the budget question just got a lot easier.
What hasn’t changed
Transparency. You’ll always know exactly what’s being delivered each week.
No lock-in contracts. Cancel anytime with two weeks’ notice.
Plain-English reporting. Clear updates on rankings, calls and enquiries. No 40-page reports.
Human oversight. Automation does the heavy lifting, but real people check the work.
Local focus. We’re a Hobart-based team helping small businesses get found by customers in their area.
Not sure where to start?
If you’d like to see where your business stands first, you can book a free SEO and AI audit. We’ll show you how visible you currently are on Google and AI search, and where the biggest opportunities are.
Or, if you’re ready to go, pick your tier and get started today.
Frequently asked questions
Why is Not Magic so much cheaper than a traditional SEO agency?
Because we’ve automated much of the repetitive work that agencies usually bill for by the hour, and we don’t carry the overheads of account managers, sales teams and endless meetings. You pay for the work, not the bloat.
Does automation mean lower quality?
No. Automation handles the repetitive tasks, which makes the work more consistent, not less. Our team reviews content and steps in wherever human judgement is needed.
Are there any lock-in contracts?
No. You can cancel anytime with two weeks’ notice.
What’s included in AI discovery and visibility engineering?
It’s work focused on helping AI tools like ChatGPT, Perplexity and Google AI Overviews understand and recommend your business. Read more in our guide to getting recommended by AI search.
Is this a limited-time offer?
No. This is our new standard pricing.
The bottom line
Better systems mean lower costs, and lower costs should mean better value for the businesses we work with. Professional SEO for small businesses now starts at $115 a week, with more delivered every week than ever before.